14 formats to explore
Explore the trade business range
Compare the sizes and shapes below. Open a product for details, artwork guidance and a quote.
The reason to keep it
What to include on a trade magnet
A customer should be able to recognise what your business does before reading a long list of services. Lead with the trade, business name and number they should call. A service area can help people decide whether you cover their location without adding much text.
Keep the supporting message selective. Use the services that distinguish the business or answer a common customer question, and check any statements about qualifications, availability or callout arrangements against the way the business actually operates.
Compact or more detailed
Business-card magnets or a larger format?
A business-card magnet suits a concise contact layout. A5, A6, DL and other sizes give different proportions for a service list, business image or short explanation. The range also includes special shapes and a custom shape or size option.
Magnets in envelopes and magnets attached to 300gsm cardboard provide other presentation choices. Decide how you intend to give the item to customers before selecting the format, rather than assuming the same presentation suits every campaign.
Existing customers and new areas
Plan the quantity around the way you will use it
A magnet handed to customers after a job has a different distribution plan from a campaign introducing your business to a wider area. Outline who will receive it, which contact details are relevant and whether different service areas need separate artwork.
If you want letterbox distribution, share the proposed suburbs or postcodes with BPD before printing. Printing and Australia Post booking can then be planned together. Confirm the final product options and quantity through the selected product's enquiry details.
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Bring us the product, quantity and campaign details you have. We can help you work through the options.
FAQs
Your questions, answered
Need advice for your particular job? Talk to the BPD team about the format, artwork and delivery requirements.
02 9138 1897Which trades does this range suit?
The collection is designed for plumbers, electricians, locksmiths, painters and mobile trade businesses. Other trades can compare the same formats; the useful starting point is the service and contact information your customers need to keep.
What should be most prominent in the design?
Give priority to the trade, business name and main phone number. Add the service area and a short selection of relevant services. A clear hierarchy helps the reader locate the contact details without working through a crowded layout.
Can I use a special shape?
Yes. Set special-shape products and a custom shape or size option are listed in this range. Describe the shape you want and check the usable design area before deciding how much service information to include.
Can I add an emergency or after-hours claim?
Only include an availability statement that accurately reflects your service. Check the exact wording and contact arrangements before approving artwork. The product format does not establish that a trade business offers emergency or round-the-clock attendance.
Can BPD help with a local letterbox campaign?
BPD offers printing and Australia Post unaddressed mail coordination. Share your target area, preferred format, approximate quantity and timing early so the print requirements and distribution plan can be considered as one project.

































































































































